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callie birdsall-chambers

COMMUNICATIONS & MARKETING EXECUTIVE

Strategic communications and marketing executive with more than 25 years of experience leading brand, communications, and engagement strategy for complex organizations. Trusted advisor to CEOs and boards, known for guiding organizations through high-visibility moments while building integrated marketing and communications programs that drive growth, strengthen reputation, and deepen stakeholder engagement. Proven leader in aligning communications, marketing, and fundraising efforts to support organizational priorities and deliver measurable organizational impact.

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CORE LEADERSHIP STRENGTHS

  • Canva Pro

  • Adobe Creative Suite

  • Salesforce/SFMC

  • HubSpot

  • GiveButter

  • Funraise & other nonprofit CRM platforms

  • Website Content Management Systems

  • Digital Publishing Platforms

TECHNOLOGY & PLATFORMS​

MEDIA RELATIONS, SPOKESPERSON SUPPORT, CRISIS COMMUNICATIONS

STORYTELLING, COMMUNITY ENGAGEMENT, DONOR COMMUNICATIONS

SOCIAL MEDIA STRATEGY, CAMPAIGN EXECUTION, PERFORMANCE ANALYTICS

DATA & CRM-DRIVEN CAMPAIGN PLANNING

EXECUTIVE COMMUNICATIONS & LEADERSHIP PARTNERSHIP

TEAM LEADERSHIP & STAFF DEVELOPMENT

PARTNERSHIP DEVELOPMENT & COMMUNITY COLLABORATION

PROFESSIONAL EXPERIENCE

VICE PRESIDENT OF MARKETING & COMMUNICATIONS

ENCIRCLE

2022-Present

Lead organization-wide marketing, communications, and storytelling efforts for a multi-location nonprofit serving youth and families across Utah.

  • Serve as the organization’s primary spokesperson and lead all media relations, managing press inquiries, coordinating interviews, and building relationships with local and regional media partners

  • Partner closely with development and program teams to align communications with fundraising campaigns, donor engagement, and community awareness initiatives

  • Lead hands-on social media strategy and execution across platforms, including publishing content, monitoring engagement, and analyzing performance data to inform campaign adjustments

  • Use data and campaign analytics to guide messaging decisions, and improve visibility, participation, and donor engagement

  • Work directly with executive leadership to develop messaging, talking points, and communications for the CEO and senior leadership team

  • Provide communications leadership during sensitive or high-visibility situations, applying crisis communications principles to ensure clear, timely, and consistent messaging

  • Collaborate with executive leadership to ensure consistent, mission-aligned messaging across programs, events, and public communications

  • Develop campaign messaging and communications materials that support major fundraising initiatives, corporate partnerships, and community events

  • Lead and mentor marketing staff and creative partners while maintaining hands-on involvement in writing, editing, and campaign execution

  • Proficiently use and lead adoption of CRM and fundraising platforms, including Salesforce, HubSpot, and GiveButter, to support donor communications, campaign tracking, and engagement reporting

chief marketing & membership officer

GIRL SCOUTS OF UTAH

2017-2022

Directed statewide marketing, communications, and brand strategy for a large nonprofit organization serving families and \communities across Utah and Nevada.

  • Led integrated marketing and communications campaigns supporting membership growth, program participation, and fundraising initiatives

  • Served as organizational spokesperson and primary media contact, coordinating interviews, press releases, and community outreach

  • Managed social media campaigns and digital communications across statewide audiences, monitoring performance metrics and adjusting messaging to improve engagement and reach 

  • Partnered closely with executive leadership to prepare speeches, presentations, and public-facing communications

  • Supported communications strategy during complex or sensitive organizational issues, ensuring consistent messaging across stakeholders and media

  • Selected to serve on the Girl Scouts of the USA National Marketing Advisory Committee, a competitive working group responsible for guiding national brand messaging and supporting alignment between local councils and the national organization

  • Conceptualized, planned, and executed the inaugural Utah Day of the Girl fundraising event, bringing together community leaders, donors, and youth to strengthen engagement and visibility

  • Built and led a high-performing marketing and communications team while maintaining responsibility for content development and campaign execution

  • Strengthened relationships with community partners, sponsors, and media outlets to expand visibility and engagement

COMMUNICATIONS & PUBLIC RELATIONS MANAGER

SALT LAKE COUNTY PARKS & RECREATION

2013-2017

Led public information and communications strategy for one of the county’s most visible public-facing divisions.

  • Served as Public Information Officer and designated spokesperson, managing media relations and public messaging for programs, events, and community initiatives; member of countywide communications and brand team

  • Managed media inquiries and public communications during emergencies and high-profile community situations

  • Wrote and distributed press releases, coordinated interviews, and supported leadership for sensitive or high-visibility issues 

  • Developed and implemented communications campaigns promoting programs, events, and partnerships across the county

  • Used audience and engagement data to refine messaging strategies and improve public awareness of programs and services 

  • Managed website content, social media messaging, and community outreach communications

PRESIDENT & CEO

SOUTH SALT LAKE CHAMBER OF COMMERCE

2012-2013

  • Provided strategic leadership to the Board of Governors and chamber membership

  • Planned and organized Executive, Economic Development, Women in Business, and Legislative Affairs committees

  • Developed strategic plans to strengthen revenue and support chamber initiatives

  • Collaborated with the City of South Salt Lake to support business attraction, retention, and workforce development

  • Strengthened partnerships with local, regional, and state organizations

ASSISTANT PROMOTION MANAGER

WANE-TV, CBS FORT WAYNE

2004-2010

  • Utilized market research to develop on-air, print, and event promotions

  • Served on brand update team to research and implement comprehensive changes to station identity and messaging

  • Functioned as a one-person in-house advertising agency for the CBS affiliate

  • Wrote, shot, and edited on-air station promotions

  • Increased station visibility through community events and partnerships

  • Chair, Circle of Excellence Employee Recognition (2 years)

Education

UNIVERSITY OF UTAH

B.A. Mass Communication

Emphasis - Broadcast Journalism & Public Relations

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